Toggo X – Redefining Kids' Entertainment for SUPER-RTL
Services
Organizational Dev.
Creative Solution Dev.
Research
Business Strategy
Expert Ecosystem
Branding & Marketing
Year
2021-2022
In an exciting collaboration with SUPER-RTL, the leading kids' TV brand in Germany, we took on the monumental task of designing Toggo X
Experience Design
In an exciting collaboration with SUPER-RTL, the leading kids' TV brand in Germany, we took on the monumental task of designing Toggo X. This groundbreaking multi-brand, multi-device streaming platform was created with children aged 3 to 12 in mind – undoubtedly one of the world's most demanding and sensitive target groups.
- Experience Design Leadership: We spearheaded the Experience Design project, ensuring that every aspect of Toggo X was tailored to captivate and engage young minds.
- UX and UI Design: Our team meticulously crafted the User Experience (UX) and User Interface (UI) design to provide a seamless, intuitive, and visually stimulating journey for young users.
- Prototyping and Research: Through iterative prototyping and extensive research, we fine-tuned the platform to meet the unique needs and preferences of our young audience.
- Design System Development and Migration: We established a robust design system that maintained consistency across Toggo X, Toggolino, and SUPER-RTL Corporate, ensuring a unified brand identity.
- Animation Design: Our animation design added a layer of interactivity and fun, enriching the overall user experience.
- Design Guide: We created a comprehensive design guide to maintain design standards, guidelines, and principles across the platform.
- Design Process and Workflow Optimization: We optimized design processes and workflows, ensuring efficiency and quality at every stage of the project.
- Front-End Development: Our team seamlessly translated the design vision into reality through expert Front-End Development.
Toggo X emerged as a cutting-edge, child-friendly platform that combines entertainment, education, and interactivity like never before. Our collaboration with SUPER-RTL has redefined kids' entertainment in the digital age, setting new standards for excellence and innovation.
Project Duration: 3 yrs.
Target Audience: 3 - 12 years - The World's Most Discerning Audience
Brands: S-RTL, Toggo, Toggolino, Primetime
