ImmoScout24 Finance Homebuying Manager Product Vision
Services
Business Strategy
Creative Solution Dev.
Digital Strategy
Expert Ecosystem
Research
Year
2019
Product Vision & Roadmap: We guide you home
The challenge, approach & impact created
Over three months, we collaborated with a cross-functional ImmoSout24 Team led by the Finance division: the diverse team included Product Managers, Researchers, UX Designers, Developers, and Marketing Managers.
Our mission was to revolutionize the homebuying journey, addressing key areas:
- Understanding consumer challenges and needs in property search, financing, and living.
- Analyzing how different parties collaborate to serve consumers.
- Identifying opportunities to add value and streamline the complex homebuying process.
- Aligning innovations with the strategic goal of evolving into a market network.
- Creating a product discovery learning blueprint for team development.
Business Challenges
With this initiative ImmoScout24 aimed to tackle several significant challenges:
- Multiple stakeholders in the real estate journey were working in silos, leading to inefficiencies, intransparency and inflated consumer costs.
- The real estate industry's resistance to change and innovation.
- German consumers' perception of home buying as a complicated, once-in-a-lifetime event.
Business Goals
The project focused on achieving several strategic goals:
- Facilitating digital transformation for banks to enhance speed, reduce paperwork, and simplify processes.
- Delivering exceptional customer experiences while managing costs effectively.
- Ensuring seamless transition phases for consumers, from search to financing to living, enhancing engagement and data quality.
Our Approach
Our process and approach was divided into four phases:
- Strategic Frame: Framing the product discovery challenge strategically.
- User Research: Conducting explorative interviews to uncover unmet needs and build empathy with users and stakeholders.
- Product Vision & Value Proposition: Creating an inspirational product vision and value proposition collaboratively.
- Product Discovery: Executing four Design Sprints to develop, test, and validate our value proposition with the diverse user groups, leading to a future ready product roadmap and backlog.
Outcome
The collaborative efforts resulted in significant achievements:
- Integration of internal knowledge with external inspiration and expertise.
- A learning journey for the team, embedding new skills and establishing a consumer-centric innovation blueprint.
- Development of four successful product prototypes, along with a comprehensive product roadmap and backlog.
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