Fjällräven
Services
Future Thinking
Research
Branding & Marketing
Expert Ecosystem
Organizational Dev.
Creative Solution Dev.
Design System
Digital Strategy
Year
2021-2023
Projects
Automatically showing the number
August 25, 2023
August 25, 2023
August 25, 2023
August 25, 2023
Empowering Fjällräven's Transformation Journey
Our collaboration
Our collaboration with Fjällräven has been a transformative partnership touching on multiple facets of organizational growth, brand enhancement and digitalization.
Fjällräven is a renowned outdoor brand that combines timeless Scandinavian design with exceptional functionality. With a rich heritage dating back to 1960, Fjällräven has become synonymous with durable, high-quality products that are built to withstand the rigors of outdoor exploration.
As a partner of Riverflex – Consulting done differently we delivered a broad range of transformation initiatives:
- Organizational Development & Transformation: Co-created organizational development strategies with leadership and teams and created and filled selected innovative interim positions such as Brand Experience Director and Creative Content Director.
- Brand Strategy & Planning: We helped to evolve the Brand Value Proposition, established a comprehensive global Brand Planning Framework integrating Marketing, Product, Sales/Retail/eCommerce, and local markets and helped to craft purpose-driven marketing strategies, rooted in a connected Brand Experience ecosystem and community-centric approaches.
- Brand Experience & Marketing: We teamed up with the internal Creative team and created holistic brand experiences and seasonal campaigns (e.g., Fjällräven Polar, Fjällräven Classic, FW & SS 22/23/24), advanced the digital Brand Experience platform and executing brand events and activations.
- Digital Strategy: We orchestrated the digital ecosystem and customer journeys with a focus on conversion uplift and implemented a Digital Design System across all digital platforms (eCommerce, Brand Experience platform, Newsletter, Blog, Social).
- eCommerce: We redesigned the eCommerce platform, enhanced the UX and UI if key pages such as Check-out and Product Detail Pages, created a digital 'Trouser Guide’ and implemented Live Shopping for brand events.
Throughout these projects, we've been dedicated partners in Fjällräven's journey, driving transformation, innovation, and brand growth.
