Der Grüne Punkt - The green dot

In an era where sustainability is paramount, The Green Dot, Europe's time-honored environmental packaging certification, turned to us for a transformational journey. Tasked with developing a new digital and sustainable business model, products, and services, we collaborated closely to give life to Dottee - the pioneering sustainable e-commerce certification. This project epitomizes how Futureneeting drives sustainable innovation at scale, fosters sustainability, and empowers companies to scale their commitment to a more sustainable future. It's not just a milestone for The Green Dot; it's a resounding commitment to the well-being of future generations.

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• Business Model Development: The Green Dot, Europe's venerable environmental packaging certification, entrusted us to craft a cutting-edge digital and sustainable business model.

• Pricing: We reimagined pricing structures to ensure sustainability and competitiveness, aligning with The Green Dot's values.

• Digital Product and Service Design: Our team pioneered the development of Dottee, the first sustainable e-commerce certification.

• eCommerce Certification Process: We streamlined and enhanced the e-commerce certification process, making it more efficient and eco-friendly.

• Sustainable Criteria Development: Collaborating closely with The Green Dot, we established rigorous sustainability criteria to uphold industry-leading standards.

• 100 Days Innovation Program: We initiated a rapid 100-day innovation program to expedite the project while maintaining a focus on sustainability.

• Market- and User-Research: In-depth market and user research allowed us to tailor Dottee to meet the evolving needs and expectations of the market.

• Value Proposition: We crystallized a compelling value proposition for Dottee, underscoring its role in advancing sustainability.

• Brand Strategy and Development: Our work extended to crafting a comprehensive brand strategy that resonated with The Green Dot's mission.

• Branding and CI: The rebranding process included creating a refreshed corporate identity that reflected the essence of Dottee.

• Digital Design System: We established a digital design system to ensure consistency across Dottee's digital presence.

• Go-To-Market Strategy: Our go-to-market strategy laid the foundation for Dottee's successful launch, reaching the right audience effectively.

• Organizational Development: We supported The Green Dot with organizational development to seamlessly integrate Dottee into their operations.

• Learning and Coaching Sessions: To empower their team, we conducted learning and coaching sessions to navigate the nuances of Dottee's digital ecosystem.

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Our collaboration with The Green Dot underscores how Futureneeting empowers businesses to innovate upstream, fostering sustainability and enabling other companies to drive sustainability at scale. This is not just a step forward for The Green Dot but also a vital initiative for the well-being of future generations.

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